The upcoming session offers a deep dive into Women Centred Design (WCD), a product development philosophy that places women’s needs, experiences, and preferences—alongside the business goals of financial service providers—at the center of the design process. Tailored for product managers, innovation leads, and design strategists, this session will introduce the foundational pillars of WCD, including empathic research, inclusive ideation, iterative prototyping, and continuous user feedback, highlighting why traditional design approaches often fall short and how WCD can drive innovation and business growth.

Participants will be guided through the WCD framework and explore how to integrate it into their own product strategies, supported by real-world examples of successful WCD-driven solutions. A key feature of the session will be an immersive case study in which attendees will work in breakout teams to co-create solutions for a real-life scenario, applying WCD tools in practice. By the end, participants will walk away with a comprehensive understanding of WCD and a practical toolkit to lead more inclusive, impactful product development in their institutions.